Paula Cahen D’Anvers is a clothing brand founded in 1994 by Paula Cahen D’Anvers—designer, creative director, decorator, and artist. From the beginning, the brand focused on a classic yet modern aesthetic, blending tailoring with contemporary elements. Today, while Paula explores her artistic side through painting, her brand has firmly established itself in the Argentine fashion industry, expanding from apparel into eyewear.
In 2025, Paula made her debut as an artist after exhibiting a series of works in an art show—an activity she describes as something that “does her good” and allows her to “express herself.” Before studying fashion design, she first trained in décor and later worked with several fashion houses prior to launching her own brand.
Paula Cahen D’Anvers is considered a contemporary brand in Argentina, though its visual identity—especially its emblem—echoes aristocratic heritage. The logo, a crown, symbolizes what the brand calls “noble roots of antiquity.” Today, alongside its eyewear division, the company offers tailoring pieces, denim, shirts, leather goods, footwear, accessories, pajamas, shorts, and a wide range of other garments.
The brand focuses primarily on women’s apparel, and over time expanded into a children’s line. The website also features rain boots under the category “Paula Water.”
Paula Cahen D’Anvers Eyewear
The eyewear division follows the same creative direction as the brand’s clothing line. The design of both sunglasses and optical frames reflects the sophisticated, elegant, feminine, and modern identity of the label. The brand showcases an extensive selection of sunglasses—its main focus—as well as prescription eyeglasses.
There are currently more than 30 products available online, reinforcing the brand’s commitment to eyewear. The collection offers a broad variety of colors and models, with prices typically around ARS 150,000. The brand’s Instagram profile exceeds 600,000 followers, and numerous public figures wear the pieces for promotional campaigns.
Regarding eyewear design, many describe Paula Cahen D’Anvers as a blend of “classic and modern,” preserving the brand’s creative DNA across its models. Beyond aesthetics, comfort is a priority, as the products are designed specifically for women.
The brand also produces optical frames, much like traditional optical houses. This shows that Paula Cahen D’Anvers offers a dedicated, meaningful product line rather than a decorative extension of its catalog. The frames come in metal, acetate, and mixed materials, and several models include UV protection.
Frame shapes vary as well: classic silhouettes, discreet rectangular styles, and more striking metallic designs. Many are customized or adjusted according to client preferences.
Highlight Models
“Comes with polarized lenses and a wide palette of trending colors,” the brand notes about the Saint Tropez model—oversized butterfly sunglasses described as “highly commercial.” Polarization enhances UV protection, reinforcing the brand’s focus on quality.
The Portofino model is also trending. Paula Cahen D’Anvers describes it as “very commercial and suitable for all face types,” featuring metallic temples with embedded flexible hinges and acetate end tips with an external metal logo detail.
Another notable model is Mérida Negro, considered a stylish and on-trend design, featuring a flexible hinge and metallic logo. Unlike some brands that prioritize timeless designs, many Paula Cahen D’Anvers models intentionally follow current trends, reflecting the brand’s emphasis on staying aligned with contemporary fashion.
The combination of detail, sophistication, and design signature makes the eyewear instantly recognizable. Like its garments, the eyewear collection reflects Paula’s hallmark style—balancing elegance with a modern feminine aesthetic. UV protection in several models also adds functional value.
The variety of models corresponds to the diversity of face shapes among customers. This means the brand releases different frames and sunglasses to meet the needs of a broad audience. The popularity of the eyewear line contributes positively to the company’s overall performance.
The eyewear market is diverse, with each brand adopting its own style. Some sell exclusively through optical stores and opt for more timeless, trend-neutral lines; others, such as Paula Cahen D’Anvers, embrace trends and shape their collections according to the current fashion landscape.
