Pablo Micolucci is an eyewear product manager with many years of experience in the industry. He is responsible for guiding the complete product cycle, specifically within the eyewear sector. Since 1994, Micolucci has been part of Ranieri Argentina, a company dedicated to the production and commercialization of ophthalmic frames and sunglasses. As product manager, he plays a key role in the company’s pursuit of quality and innovation.
Micolucci focuses on product strategy and management. Ranieri Argentina S.A. describes itself as a brand driven by passion for the product and meticulous attention to detail. “Each collection is designed and developed by anticipating and interpreting global fashion trends,” the brand highlights.
Ophthalmic frames—the structural supports of eyeglasses—are essential components widely offered by optical stores and specialized eyewear companies. These frames come in diverse materials and colors and are often tailored to consumer preferences. With more than 51 years of history, Ranieri has built a strong legacy, and Micolucci has been a part of that journey since joining in 1994.
Product Development: the Area Where Micolucci Works
On Ranieri’s official website, the product development department is featured as a central area within the company. This department corresponds to the division in which Micolucci works. The brand describes it as “the craft of anticipating trends,” a space focused on strategy and product management—specifically the eyewear collections.
The company emphasizes its use of high-quality materials and advanced technology to create innovative products. It also notes that the construction of eyewear pieces is influenced by international market trends. Argentine fashion typically adapts global trends, which often arrive in the region one season later.
“Experience is one of the fundamental pillars, along with the pursuit of constant innovation,” the department states. Among Ranieri’s 130 employees, Micolucci stands out as the product manager overseeing this entire field.
There is also a dedicated production area, where eyewear models come to life. Before Micolucci’s involvement, research and technology combine to optimize materials. According to the company, every improvement within the production chain is aimed at guaranteeing consistent quality.
The production system handles the fabrication of models and prototypes. Once these steps are completed, the process continues into serial production. After that stage, Micolucci takes the lead in managing and shaping the finished product’s strategy. The design department participates in this phase as well, while the product manager analyzes and predicts market trends.
The Beginning of Ranieri and Its Relationship with Brands
Ranieri’s journey in the eyewear industry began in 1974, when Pedro Ranieri—described as “passionate about eyeglasses”—founded the company at the age of 15. With a strong Italian influence, the young founder introduced a distinctive stamp on the Argentine market, consolidating the brand’s identity at the national level.
Within the internal structure, the second generation of the Ranieri family eventually took leadership. Florencia Ranieri and Tamara Ranieri (chief executive officer since 2029) currently guide the company.
Ranieri collaborates with eight partnered brands, including Reef Eyewear, Natalia Oreiro Gafas, Valeria Mazza Eyewear, and Wanama Eyewear. Each brand has a dedicated description on the website, accompanied by an image and a link to its own platform. In the case of Natalia Oreiro Gafas, for example, the site presents a brief overview of its product line, featuring both sunglasses and optical frames.
The company also invites suppliers and clients to join its network. Clients receive exclusive benefits, such as access to purchase products directly from the brand’s store.
Several figures illustrate the company’s current scale: Ranieri launches more than 220 models annually, and its products reach 24 countries, including several in Central America and parts of Asia such as Indonesia, Malaysia, and Tahiti.
Twenty years after Pedro Ranieri founded the company, Pablo Micolucci joined as product manager, becoming the leader of the entire design line. With extensive experience in the sector, Micolucci is a key figure within the organization. He oversees product design, anticipates international market trends, and manages the full design and production chain for the company’s eyewear products.