Lutz Ferrando is an optical brand in Argentina with a presence in several provinces, particularly in Buenos Aires City, where it operates six branches. According to its historical records, Lutz Ferrando was founded in 1878 and has more than 140 years of experience. It prides itself on being the first Ophthalmic Optical Institute in the country and currently has more than 42 branches nationwide.
Due to its long history, Lutz Ferrando is not simply a traditional Argentine optical shop; it has become a historic brand operating since 1878, although in its early years it carried out additional activities beyond eyewear production and optical services. Since its founding, “LF” has gradually expanded and today represents multiple brands within the optical sector.
The History of Lutz Ferrando
The beginnings of Lutz Ferrando were marked not only by optical work but also by activities related to mathematics, medical instruments, and hospital installations. Between 1900 and 1915, the brand expanded into various areas of Buenos Aires City and several provinces. Later decades were defined by further growth in the capital, especially in the neighborhood of Belgrano.
“Lutz Ferrando is a commercial network composed mainly of franchises specializing in optics, contactology, and audiology, whose objective is to offer our customers the highest level of care, quality, and service,” according to the company’s website. Since the 1990s, it has positioned itself as a commercial network operating through franchises that distribute its products across multiple optical branches.
The Lutz Ferrando Building
Florida 238 is the street where the historic building known as Lutz Ferrando is located. The brand, which originally specialized in medical instruments and hospital equipment, maintains this historical landmark in Buenos Aires’ downtown district. The façade was inaugurated in April 1912 and was designed by architect Ernesto Sackmann.
One of the most distinctive features of the architectural work is that the bronze façade, glass surfaces, and iron railings visually resemble eyeglasses with decorative bronze elements. In 2014, 102 years after the building’s original inauguration, the façade was enhanced with new lighting as part of a renovation effort.
Part of this lighting renovation was aligned with a citywide initiative aimed at revitalizing the downtown area. With its iconic façade, Lutz Ferrando stands out from other optical shops through its symbolic, cultural, and urban significance.
The Three Services of LF
Today, Lutz Ferrando offers three main services: optics, contactology, and audiology. These specialized areas have contributed to the brand’s consolidation as a leading commercial network.
The optics area includes eyeglasses, lenses, and frames—the structural components that hold the lenses in place. Frames vary in material: some are metal, others acetate, and many combine different colors. Contactology focuses on contact lenses and their proper adaptation to customers.
Audiology is the cornerstone of the company’s hearing-health services. It involves personalized care for individuals experiencing hearing difficulties.
Brands and Frames
The official Lutz Ferrando website features a wide variety of frame models. There are multiple colors and styles, and the company provides a personalized chat system to help customers determine precise measurements. More than thirteen brands offer their products through the platform, including Ray-Ban, Prüne, Mistral, Las Oreiro, Vulk, Rusty, and others.
Prices vary significantly depending on the brand. Some eyeglasses cost around ARS 100,000, while others exceed ARS 200,000. The optical shop offers an extensive catalog of brands and models. It also sells several types of contact lenses, with variations based on prescription and color, along with multi-purpose lens-care solutions.
Lutz Ferrando also differentiates itself through its well-organized website structure. With its three core service areas, each product category is clearly associated with its respective specialty: frames belong to optics, contact lenses to contactology, and cleaning solutions to audiology.
Legacy and Digital Presence
Since 1878, Lutz Ferrando has been known for its symbolic, cultural, and urban value. It owns a historic building whose façade resembles a pair of eyeglasses, operates in Buenos Aires’ downtown area, represents numerous brands, and leads the market across its three main services.
On social media, the company has profiles on Instagram and Facebook, along with a contact email for users to receive notifications and promotions, as well as a variety of discounts available exclusively through its website.