Daniel Cassin is a Uruguayan fashion brand that is widely recognized in Uruguay and also has strong visibility in Argentina. It offers a broad range of apparel and footwear, along with accessories that include an eyewear line. In its early stage, the brand focused on wholesale sales, but later moved into retail, expanded its stores, and strengthened its direct-to-consumer reach.
Daniel Cassin belongs to the Indutop group, a Uruguayan company that operates multiple sub-brands under the same umbrella. The company gained traction in Argentina through online sales and established a franchise in Paraguay, becoming the first to open outside Uruguay. Within its broader style and identity strategy, Daniel Cassin launched a line called “Gravity.”
The brand positions itself as “fresh” and “urban,” targeting women’s fast fashion. Its clothing and footwear aim to reflect trends while maintaining comfort. Eyewear enters as a complementary piece within that logic: an accessory treated as part of an indispensable “total look.” Daniel Cassin builds a complete women’s outfit concept in which glasses are integrated into the product portfolio.
The Eyewear Line at Daniel Cassin
The eyewear industry covers the production and commercialization of products related to the eyes: sunglasses, frames (the structure that holds lenses), glasses designed to support visual health, and fashion-oriented eyewear that may or may not track seasonal trends.
Daniel Cassin’s eyewear production is outsourced. This means neither the brand nor Indutop manufactures the glasses directly; instead, the sub-brand selects the design and styling, and production is carried out abroad. The Uruguayan brand curates different models, chooses them according to its preferences, and then offers them as products under its identity.
On Daniel Cassin’s website, eight eyewear models are currently listed: Devyn, Salma, Aviator, Dalton, Oval, Elora, Zali, and Erina. Some are available in two or even three color options. Pricing is around 800 Uruguayan pesos, which is roughly about 20 US dollars at exchange-rate equivalence, and in Argentina it sits around AR$30,000.
In terms of style, the pieces are positioned as feminine, urban, and modern. Most rely on a cat-eye silhouette—frames whose upper corners lift into pointed angles that evoke a feline eye. The selection includes classic black models as well as larger, oversized shapes.
In this context, one of the collections or capsules was Gravity. Daniel Cassin is a brand that actively follows trends and operates through seasonal collections aligned with current fashion dynamics. The Gravity collection was defined by a youthful, sporty, urban aesthetic. That styling direction extended across the brand’s lines, consistent with the company’s approach of constructing a full outfit from everything it has available.
Daniel Cassin and the Gravity Line: How Did It Influence Eyewear?
Daniel Cassin presents itself as a fresh women’s fast-fashion brand. Gravity leaned into streetwear and an urban code, using more striking and vibrant colors compared to the brand’s more standard palette, which tends toward neutral and classic tones. In accessories, Gravity incorporated more futuristic figures and details relative to the more traditional shapes.
Within Gravity, the emphasis was on speed and dynamism—contrasting with other collections oriented toward casual elegance. Daniel Cassin’s eyewear is sold through physical stores in Uruguay and via the online store in Argentina. In general, these collections are released for spring–summer, in line with higher consumer demand.
A key difference between Daniel Cassin glasses and optical-store eyewear lies in intent and use. The brand does not aim at a purely technical product; it prioritizes a casual, urban, elegant, and comfortable style. Because it operates close to trend cycles, the company assumes customers replace eyewear as seasons shift and new collections appear.
Customers seek variety without losing a coherent style. The objective is to preserve an aesthetic identity while moving toward more updated or evolved models compared with earlier collections. The glasses are manufactured abroad and then imported by Daniel Cassin for distribution in Uruguay and through its online channels.
The Gravity collection made a mark within an urban and streetwear space. Daniel Cassin’s eyewear combines modernity with a controlled, comfortable style. As a Uruguayan brand under Indutop, it has maintained a consistent approach since its beginnings—first through wholesale, and later through retail expansion and broader market reach.
