Choptical is an eyewear company founded several years ago in Villa Crespo, Buenos Aires, and represents multiple well-known brands in the industry, including Carolina Emanuel. Choptical operates through a dedicated website that showcases the Carolina Emanuel eyewear line. The company has more than 80 years of experience in the international market and exports products described as “quality and excellence.”
Choptical
“At Choptical, every purchase is more than eyewear; it’s an experience backed by personalized service and advertising support at every step,” the company highlights. The facility functions as a factory where multiple renowned eyewear brands converge and collaborate. Choptical is defined by “traditional craftsmanship and modern technology.”
The website also notes the use of state-of-the-art machinery to ensure product quality, with metal and acetate as the predominant materials in manufacturing. The company emphasizes that brands receive not only eyewear but a “customized” and “unique” product experience.
Choptical has a presence across most Argentine provinces and operates stores both in Argentina and other South American countries. Its portfolio includes brands such as Tascani, Pierre Cardin, Garfield, Looky, Muaa, and Carolina Emanuel, among many others. Each brand has a dedicated section on the website featuring its products.
Carolina Emanuel
Carolina Emanuel is presented on Choptical’s website through images of models wearing the brand’s glasses. The brand does not sell directly to consumers; instead, it operates wholesale, with Choptical serving as its manufacturing and distribution partner.
Carolina Emanuel produces both sunglasses and eyeglass frames—the structural components that hold the lenses in place. Within Choptical’s catalog, it appears primarily as a sunglasses brand. The website lists more than 160 available products, each assigned a specific code and offered in various colors.
The frames vary in composition as well: some are multicolored, some made from acetate, and others polarized. Carolina Emanuel designs and markets the models, and Choptical manufactures and exports them—a collaborative structure where each company maintains its defined role.
Although the brand does not explicitly target the international market, the larger factory has expanded exports abroad. Carolina Emanuel typically supplies optical stores across Argentina, and reports indicate the brand also aims at broader Latin American markets.
What about the audience? With a catalog exceeding 160 products, the brand seeks to reach multiple segments—from young consumers who mix and match styles to users interested in unisex designs. The brand positions itself around variety in “styles” and “looks,” emphasizing diversity of expression.
Social media and the 2026 collection
The official Carolina Emanuel Instagram account has more than 3,000 followers, and its bio links directly to the Choptical website. The feed features photos and videos centered on the eyewear, with models showcasing different looks and styles consistent with the brand’s identity.
In November 2025, Carolina Emanuel released a video teasing its upcoming 2026 collection. “Lens designs for men and women that don’t follow trends — they create them,” the brand announced, reinforcing its identity as a trend-setter.
“Designs that break the mold and boost your attitude to 100%,” they added, along with hashtags such as “Dare to see differently.” Another video targeted creative individuals who “live in protagonist mode” — described as those “who don’t wait for things to happen, but make them happen.”
All signs suggest that the 2026 collections will reinforce the brand’s ethos: eyewear that stands out, defines its own path, and showcases a spectrum of styles. With the tagline “you’re not here to follow the current — you’re here to set it,” Carolina Emanuel presents its new collection through Choptical’s platform, continuing to disrupt the market.
Examples throughout the brand’s presence reflect this identity. Choptical handles market penetration, while Carolina Emanuel maintains its products, mission, and vision. The brand makes clear that it does not target the “average” consumer; its audience is bold, timeless, unconventional, and rooted in diverse styles, cultures, and aesthetics. That is Carolina Emanuel — a message consistently reflected across its social media.
