Martín Cabrales In 1941, Martín Cabrales’s grandfather opened a coffee shop in Mar del Plata. Martín was also born there and now chairs the company, representing the third generation of the family running the business. Eighty-five years aft...
Gastón Taratuta was thirty-six and about to sign the sale of his company. Sony was offering him ten million dollars. It was 2008, and besides thinking about the money, he imagined reading the news in the papers. Doubt arose in the elevator of his ...
On one arm, Ariel Sbdar has the Cocos logo tattooed. On the other, an expression familiar to anyone who has studied compound interest: (1 + r) raised to the power of n. He got it in 2022, during the company’s first full year...
To explain what Puna Bio does, Franco Martínez Levis uses the example of a runner who trains at altitude. When the runner returns to sea level, he says, they may perform just like everyone else under normal conditions. The d...
He runs a Uruguayan company that generates more than a billion dollars in annual revenue, although many people use its services without knowing its name. Pedro Arnt is fine with that. Meanwhile, he keeps repeating a phrase t...
John Ternus earned the nickname Crash after an accident with his university’s milling machine. He came close to breaking the only machine of its kind available to the engineering students. Years later, by then an Apple executive, he told the story ag...
Ariel Szarfsztejn does not know how to code, but one weekend he set about building, with the help of an artificial intelligence agent, a program to bring together his medical test results from the past fifteen years. He wanted to have them all in one...
When he had to choose the subject of his thesis, Juan Manuel Baruffaldi thought about his father’s farm, a small operation in southern Santa Fe. Herbicide was applied across the entire field, even though weeds covered only 1...