Tobías Nazar, a digital creator, is the person behind the channel “Argenpranks,” a prank channel based in Argentina. He has more than 327,000 followers on Instagram, 647,000 followers on TikTok, a total of 15 million likes, and a YouTube channel where all the pranks are uploaded. He also has a pinned contact email for potential business inquiries.
What are the most common pranks Argenpranks performs? Is there advertising involved?
The pranks and humorous situations take place in public spaces. Tobías appears in various locations—parks, avenues, shopping malls, public transportation, and more. Some of the most popular videos usually involve him faking a phone call while riding an escalator, creating an absurd conversation, and capturing the amusing reactions of people around him using a hidden camera.
Many of Nazar’s pranks focus more on capturing the reactions and emotions of bystanders than on the fake phone call itself. A common trend among today’s influencers is that brands contact creators to incorporate their products into comedic videos.
This was the case with Tobías Nazar and “Ualá,” a company offering digital financial services. The brand contacted him to stage a prank involving a fake phone call on an escalator. The video, scripted in advance, portrayed Tobías pretending he forgot his backpack in a shopping mall restroom. What was Ualá’s objective? The video ended with the idea that the company is a secure digital bank that helps users make better financial decisions, promoted through Nazar’s performance.
In fact, the phone-call escalator videos are the most viewed on the Argenpranks channel. Most of them surpass 200,000 likes on TikTok and generate significant engagement. Many of these clips reach nearly ten million views.
Another recurring prank by Argenpranks is the petition prank. In this setup, Tobías stands on the street holding a sheet of paper and a pen, asking people to sign for a particular cause. The comedic twist is that the cause is usually unrealistic and contradicts social norms.
In most cases, the petition is humorously linked to allowing minors of 15, 14 or 13 years old to do surreal things for their age—such as obtaining a driver’s license. The fun comes from the public’s reaction: many laugh, joke about it, and clearly oppose Nazar’s proposal.
Another well-known type of prank involves digital filters. Filters are tools that alter or enhance images on certain apps, usually affecting the user’s face. Instagram is one of the main platforms where filters are widely used to modify facial features.
How does Argenpranks use them? He films himself on an escalator with people behind him. Once he activates a funny filter, the individuals behind him appear altered on screen, creating a comedic moment.
Old Argenpranks videos
Before switching to street pranks, earlier videos show Tobías filming himself while driving. Argenpranks used to make humorous singing videos in his car, wearing a brightly colored wig to attract attention.
How did he create humor? He would drive with the wig on, play loud music with the window open, and record the reactions of people outside. Nazar added a twist by setting a specific number of likes required for him to upload a second part of the video.
Those like-goals were met, and from one day to the next, the comedian’s popularity grew rapidly, eventually leading to collaborations with Ualá and a large following that continues to support his content.
Argenpranks grew at the same pace that street pranks and humor gained traction online. Tobías Nazar’s content increased in quality, particularly with the use of hidden cameras and better technical resources to produce his videos.
In this way, Argen Pranks has become a comedic, light-hearted profile that playfully interacts with unsuspecting people around him, capturing their spontaneous reactions during each prank.
