Unlike the Luxury segment and the more classic models, the Signature section on Dignos’s website includes only seven pairs. What stands out is that these seven models are offered in multiple color variations. As the brand’s “Signature” label—often understood as the DNA or hallmark of an eyewear house—this section is positioned as a condensed expression of Dignos’s quality standards, luxury orientation, and claim to excellence.
Both the Signature section and the broader brand seal point toward a form of generalization that supports expansion and recognition in other countries. Early collections inspired by New York trends, the presence of high-end models, an elegant aesthetic, and a wide product range create perspectives that extend beyond Palermo Soho, where the brand’s physical location is situated.
Led by Ramiro Rovira, Dignos is presented as a new Argentine brand built around aesthetics, luxury, and elegance. The CEO and founder also highlights an interest in technology and the use of AI as a tool to optimize organizational resources.
