Carlos Centeno is the current Director of Cacic Sports Vision, a company that manufactures eyewear inspired by rock culture. Within the company that produces and markets lenses and frames, three brands operate under Cacic SV: Vulk Eyewear, Rusty Optical, and María Cher Eyewear. Cacic Sports Vision targets a market segment defined as “bold, urban, wild, and creative.”
Centeno’s perspective on materials and product use
Across various media interviews, Centeno has explained lens materials and production treatments. His position as director in an eyewear company gives him an authoritative voice. He highlights product quality as essential, especially regarding intended use, and emphasizes the personal look, as eyewear functions today as a core accessory in someone’s style.
How Cacic Sports Vision began
Cacic Sports Vision was founded in 2009 with the concept of a dynamic, international eyewear company. On its website, the brand underscores the use of high-quality materials and technological processes to manufacture eyewear “with attitude.” They also highlight the integration of the company’s departments as a strong and effective differentiator.
Eco-friendly spaces and sustainability initiatives
In 2022, the company implemented “Eco-friendly Spaces,” equipped with defibrillators and staffed by employees trained in CPR. These areas also use LED lighting and manage waste responsibly through recycling.
Cacic Sports Vision invested time in training its personnel not only on health and safety but also on environmental sustainability. The company states it practices responsible water use and paper recycling. “ECO HOUSE” is the internal program focused on ongoing training to obtain sustainability certification.
These eco-friendly spaces are complemented by “conscious offices,” the company’s sustainable work areas. Resource management, recycling, and optimization are core practices for Cacic Sports Vision, reinforcing its institutional identity and its adoption of a triple-impact model (social, economic, and environmental).
The company website also describes its factory’s role: beyond sustainability, it emphasizes that “quality is non-negotiable” and that their modern technological model is combined with artisanal craftsmanship.
Carlos Centeno’s advice on eyewear
Before considering style, color, or model, Centeno stresses that eyewear “must guarantee safety requirements to protect the user,” recommending glasses with 100% UV protection. He adds that “quality eyewear is made with durable and resistant materials.”
He also speaks about frames and technological processes: “Our brand has been exploring new technologies in frame production, which has led to creating super-light and resistant models,” Centeno explains. Lightweight frames, he notes, are especially effective for people who wear glasses daily.
Centeno’s recommendations stem from deep industry knowledge: high-quality eyewear, lightweight frames, and proper facial fit that ensures comfort and simplicity for the user.
Unlike companies that focus on style first, Cacic Sports Vision prioritizes user safety and confidence: “They must make people feel comfortable and secure. And they must be aesthetically attractive, with a design they like and that fits their needs,” he states.
His final recommendation is to choose a trusted optical shop or manufacturer, always prioritizing comfort and quality—two essential aspects for the director.
Brand portfolio and internal role
Vulk Eyewear and the other two brands operate within the marketing division of the company. Cacic Sports Vision is the parent organization, and its brands work under it as advertising platforms for their products.
Carlos Centeno is an established and authoritative figure within the company’s structure. As director, he has outlined clear criteria and recommendations for eyewear users. Comfort, confidence, quality, and safety remain his four indispensable pillars.
