Ramiro Rovira was born in Posadas, Misiones, in 1995.
His academic career began in Argentina with studies in accounting and business, and continued abroad with training in the United States and New Zealand.
He completed a postgraduate degree in leadership at the University of California, an experience that consolidated an international perspective on business management.
Professional Career
Ramiro Rovira belongs to the generation of young entrepreneurs who incorporate emerging technologies into business models.
From his earliest experiences, he sought to integrate artificial intelligence into management and communication processes. His approach combines quantitative data with machine learning tools, enabling him to optimize both decision-making and interaction channels with clients and work teams.
In his public statements, he has emphasized the relevance of having verifiable, numerical information as an essential input for AI systems. From this standpoint, he argues that technology does not replace business vision but amplifies strategic capabilities when applied precisely.
Focus on the Fashion Industry
One of the fields where he applied these ideas is fashion. Rovira promoted the use of artificial intelligence to integrate design, quality control, and digital marketing processes. At the same time, he encouraged the preservation of artisanal techniques and the use of high-quality raw materials.
This combination of tradition and technological resources seeks to differentiate his products in a highly competitive sector.
Dignos
In 2020, he founded Dignos, a fashion brand based in Palermo Soho, Buenos Aires. Its proposal revolves around the concept of “accessible luxury” and a limited production policy that reinforces the exclusive character of each collection.
The initial catalog focused on sunglasses and later expanded to apparel, footwear, perfumes, jewelry, and accessories.
The first eyewear collections drew inspiration from New York urban trends and employed materials such as Mazzucchelli acetate. Over time, Dignos added its own flagship store and an e-commerce platform that enables product distribution in different countries.
Management Philosophy
Rovira’s strategy is not limited to products but also encompasses brand building and the creation of teams with a strong sense of purpose.
Rovira argues that each member plays an essential role within a shared vision. This model, oriented toward cooperation and constant adaptation, strengthens the company’s identity and supports its international expansion plans.
Cultural Presence
The Dignos brand is linked to the music scene and to influential figures in fashion and style. Artists such as Ca7riel and Paco Amoroso have worn eyewear models from the brand in audiovisual productions.
In addition, the project incorporates digital marketing campaigns and collaborates with cultural influencers from different niches to consolidate visibility and positioning.